Thursday, January 28, 2010

Ruche's Spring Lookbook Launched!

A collaboration of Stephanie Williams Photography and Ruche - we present you...Ruche's Spring Lookbook 2010!

Every time we launch a lookbook, I always say it is my favorite one. But every lookbook keeps outdoing the last one. I must say that this lookbook is my new favorite! Not only did it turn out fantastic, we had a GREAT time designing it. In this post, I will just show you the end result. But in the next post, I will give you some DIY tips on how we styled the shoot. =)

Inspired by a couple of origami and paper cutout books from Barnes and nobles, we came up with our floral background at 11pm, the night before the shoot. We stayed up until the wee hours of the night cutting and folding flowers...it was all SO worth it!

Here is a sneak peek....you can view the rest of the lookbook here. You can also shop all the outfits here.

UPDATE: BTW, for those who werewondering...Yes! This is Erika from Models of the Runway Season 1. =)
















Monday, January 25, 2010

Thursday, January 21, 2010

Indie Love + New Jewelry

We just got some great new jewelry pieces by Indie designers: Ollipop, Postcards+Love, and Flavanilla! Plus a bunch of new jewelry added..ENJOY!

Tuesday, January 19, 2010

Ruche Styles UtterlyEngaged's "Where the Wild Things Are"

Ruche styles for UtterlyEngaged.com's "Where the Wild Things Are", which features a bachlorette camping trip. I thought the idea was just genius! You always hear about the party, spa, girls night out bachlorette parties, but why not a girl's camping trip! Check out the awesome decor in the images below and the rest of the images at UtterlyEngaged.com. I had the greatest time working the most talented group of people!















Thursday, January 7, 2010

Pick Your Bouquet



Monday, January 4, 2010