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Thursday, January 28, 2010

Ruche's Spring Lookbook Launched!

A collaboration of Stephanie Williams Photography and Ruche - we present you...Ruche's Spring Lookbook 2010!

Every time we launch a lookbook, I always say it is my favorite one. But every lookbook keeps outdoing the last one. I must say that this lookbook is my new favorite! Not only did it turn out fantastic, we had a GREAT time designing it. In this post, I will just show you the end result. But in the next post, I will give you some DIY tips on how we styled the shoot. =)

Inspired by a couple of origami and paper cutout books from Barnes and nobles, we came up with our floral background at 11pm, the night before the shoot. We stayed up until the wee hours of the night cutting and folding flowers...it was all SO worth it!

Here is a sneak peek....you can view the rest of the lookbook here. You can also shop all the outfits here.

UPDATE: BTW, for those who werewondering...Yes! This is Erika from Models of the Runway Season 1. =)
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22 comments:

  1. Jessica HaleyJanuary 28, 2010 at 5:53 PM

    Your shoot turned out SOOO great! As I have my own biz, too, I'm really looking forward to reading your advice/ideas on styling a shoot. I especially love all the book pages--romantic and dreamy!

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  2. !Tb0n3!January 28, 2010 at 6:16 PM

    Everything is so cute!

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  3. Friend in FashionJanuary 28, 2010 at 7:02 PM

    WOW! Great shoot & collection - the asymmetrical dress and lace skirt are my favourites! :)

    www.friendinfashion.blogspot.com
    xx

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  4. UnknownJanuary 28, 2010 at 7:11 PM

    I am in love with the design and photos!! Bravo!!!

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  5. SharlaJanuary 28, 2010 at 11:04 PM

    gorgeous! How creative I love love the flowers and the pages on the wall:)

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  6. christinaJanuary 29, 2010 at 1:04 AM

    love this shoot!! love the vintage books!! love it all!!

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  7. Tela de ArañaJanuary 29, 2010 at 5:32 AM

    I like the meringue outfit!
    The photographer is fantastic.

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  8. Brandi@ Flights of WhimsyJanuary 29, 2010 at 5:58 AM

    Beautiful ideas for the shoot! I can't wait to hear styling tips. PLEASE carry more items in XS! I love everything but everytime I order a small it's too big. Thanks!

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  9. JustineJanuary 29, 2010 at 8:19 AM

    I'm in love! Gorgeous, gorgeous, gorgeous.

    Justine
    www.fetchingfashions.blogspot.com

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  10. ChristinaJanuary 29, 2010 at 12:06 PM

    it's awesome and so lovely! good job!

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  11. PinJanuary 30, 2010 at 10:29 AM

    i look forward to your lookbooks, because the styling is always fantastic and i get so many ideas from them. i love "in a dream," "meringue," and "brandied apricot."

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  12. shopruche.comJanuary 31, 2010 at 11:48 PM

    Thank you so much everyone!!

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  13. CSFebruary 2, 2010 at 3:01 AM

    so pretty!

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  14. AnonymousFebruary 3, 2010 at 11:01 AM

    Last Spring was wayyyy better!

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  15. KatieFebruary 5, 2010 at 9:55 AM

    I love the Spring 10 Lookbook! Great photos and great looks! Fresh yet vintage! Love it!

    Katie D.

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  16. Julia SiroshFebruary 8, 2010 at 10:05 PM

    I love ruche. I want to buy everything because the clothing is gorgeuos.The look books are so fun to look. I love how the clothing is affordable and yet is modern and vintage. Im always excited to get emails about the new products.=]

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  17. KatherineFebruary 12, 2010 at 6:58 PM

    is that yellow bag going to come to the website soon or is it already sold out? i love ittt!!

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  18. AnnFebruary 15, 2010 at 10:25 PM

    This book looks great! I'm so excited for spring now. Was this model the same girl who was on last season's "Models of the Runway" show after Project Runway?

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  19. shopruche.comFebruary 24, 2010 at 12:02 AM

    Thanks everyone! Yes, that is indeed Erika from "Models of the Runway"!

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  20. kanishkFebruary 26, 2010 at 4:33 AM

    I especially love all the book pages--romantic and dreamy!

    Work from home India

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  21. Eden PhotographyMarch 30, 2010 at 7:54 PM

    this is so beautiful.. love the whole shoot. you guys have an awesome creative team.. it shows. ;D

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  22. CherynApril 10, 2010 at 7:18 PM

    I LOVE the purple layered mini skirt!!!!
    Gorgeous!!!!

    Cheryn
    I Can't Sew

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We've moved! Please be sure to visit our updated blog location at shopruche.com/blog. Thank you!

xo,
Ruche