Happy New Year from Ruche!

I want to wish everyone a HAPPY NEW YEAR!! Let's start off the New Year with a big sale! 15% off everything Dec 30 - Jan 2.



Josh and I are heading out to Las Vegas. All shipments will be sent out Jan 3. When I come back, we will be adding a bunch of new things as well!

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Ruche's New Lookbook Preview

I hope everyone had a wonderful Christmas! I spent most of my time with family and pigging out on all the yummy food. I think I gained about 5lbs over the week! Tomorrow we're heading out to Big Bear to play in the snow. We're taking our four legged son Roji. He's an American Eskimo and he's going to see snow for the first time! =)

On another note:

Today, we had our second lookbook photo shoot for Ruche! Joleen (the 'awesomest' photographer!), took the most gorgeous pictures! By the way, if you are a mom in Southern California, you need to have her take your kid's photos. She actually specializes in children photography. But after this shoot, I think she should do fashion photography as well! I had the privilege to work with such a wonderful team. Andrea was a beautiful, professional, and down to earth model. Susie worked her magic with makeup and hair. Josh, the hubby had a great time playing assistant. =D

Joleen was so creative with the photos and the props she used. I will post up the rest of the pictures when they're ready. I can't wait to see how the rest came out! Here is just a lil preview. Not all the clothes are on sale yet, but look out for them in the next week.











Photographer: Joleen Thiessen
Model: Andrea Padilla
Makeup: Susie Chhuor
Wardrobe Stylist: Mai Olivo

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Ruche Unveiled

So I realized that I've never posted any pictures of myself yet. I guess it is about time I put a face to the name. I am getting an interview with 13 Minutes Magazine and they had asked for some pictures of me. Being that I don't have any good pictures, I decided to take some this weekend. My husband played photographer. I don't really have many pictures of myself because he isn't the best of photographers haha (shhhh..) but he did such a good job this time!! I think he'll be doing this more often =)



This is me....in Ruche attire of course =)








note: The dress and shirt worn will be on sale in the next couple weeks.

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Newly Added Goodies

I'm back from NYC and I had an AWESOME time. New York is so cool...I want to move there for a couple years! But I don't think that is realistic at this time =(. I'll be posting up some pictures later on.

Well vacation over and back to work I go. I've added some new jewelry, accessories, and shoes! I actually got most of these things in New York. Hope you like them! I was able to restock some classic ones that ran out a couple months ago. I'll be adding new clothes in the next couple weeks. I'm also trying to restock some of the dresses that ran out recently as well.

Here is a preview of some new added items. Enjoy!

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Ruche Holiday Accessories featured in OC LIFE Magazine

If you are in the Orange county, CA area, you might be familiar with the OC LIFE Magazine. It is a free lifestyle publication dedicated to the multicultural community of Orange County.
This month, Ruche's accessories make the cover for their magazine. Take a look at our jewelry on the gorgeous model!







Here are the accessories that were being featured:

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Ruche's 20% off Black Friday Sale extended through 11/30!

I've decided to extend the 20% off sale until 11/30 for anyone who missed out! HAPPY HOLIDAYS!

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Ruche's Black Friday & Cyber Monday Sale

Don't forget to take advantage of Ruche's Black Friday and Cyber Monday Sale!

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Ruche sponsors Supermelon's 2008 Best Real Style Contest

For those of you that don't know, The Supermelon is a awesome fashion, trend, and life style online publication. For the past year, they have been interviewing real life women fashion icons from around the world. Actually, I have found a lot of my fashion inspirations from these ladies. They are going to crown the best 2008 Real Style lady mid next month. Ruche is sponsoring Supermelon's 2008 Best Real Style Contest! The winners of the contest will get $50 Gift cards from Ruche as well as some awesome stuff from Diesel’s super hip younger line 55DSL. Click here to vote for your favorite!

You can check out all the ladies by going to each of their interviews. But here is a sneak peak:

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Teacup Product Photography

I have a bunch of new jewelry that I'll be adding to the store on Dec 1st. This weekend I was trying to take pictures of everything. This time I experimented with teacups. You will see a lot of my new jewelry photos taken with teacups. Teacups stacked on top of each other, teacups upside down, on the side...I tried everything. I do wished I had more varieties of tea cups though! I might have run down to the antique shop for some pretty china the next time around. Here is a sneak peak. I think my favorite is either the first or second one.

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Ruche - Black Friday Sale 20% off & Cyber Monday Sale 15% off entire store

Ruche is having a HUGE Black Friday SALE - 20% off Entire Store on 11/28!
Cyber Monday will be 15% off entire store (12/1)!
This is HUGE because you already know how affordable Ruche already is. International orders are welcomed! Please help me spread the word to your friends or on your blogs if you have one! Thanks a bunch ladies!








Store News:

-Gift Certificates are now available!

-New items will be added Dec 1st.

-Ruche will also be spending time with family and going Black Friday shopping as well. All orders placed between 11/26-30 will be shipped out Dec 2nd.

-Ruche will be in NYC Dec 3-7th. All orders made between then will be shipped out Dec 9th. Sorry in advance for the delay!

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The Perfect Thanksgivings Dress

I am putting this dress on sale for a limited time because I think it is just the most PERFECT dress to wear on Thanksgivings! Just look at the colors! The best thing is that you can get it for only $26.99. Please make your purchases by EOD Friday so I can get it to you on time for Thanksgivings! Sorry International ladies, I can only deliver on time within the US.




This is how it looks on:



Perfect Pairings:

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Ruche Visits NY in 13 days!!

I live in sunny Southern California where the sun shines pretty much all year round. I have trench coats, thick scarves, and fuzzy warm boots that have been dying to get worn. California rarely gets cold enough! But.... in 13 days, Josh (hubby) and I are heading to New York City for a short 4 day trip! This is our first time to NYC and I haven't been this excited over a vacation in so long.

I CANNOT WAIT to be

-in the middle of the hustle bustle city life
-under the Christmas tree at the Rockefeller center
-ice skating in the snow
-looking up at the Statue of Liberty
-sitting on a beach in the middle of Central Park
-window shopping the pretty Christmas displays
-playing Sartorialist
-eating at all the yummy restaurants
-scrounging for vintage goods at the SOHO vintage shops
-freezing my butt off
-shopping shopping shopping (don't worry, I will be shopping for you too)
-the list goes on and on...

I am currently planning my trip, looking for must see places and must eat at restaurants. If you have any suggestions, please let me know!

I am also working on my outfits to bring with me. Ruche needs to go to NY in style! I'll be dressing up Josh as well haha. Hopefully I can post up pictures of my outfits each day. But somehow, I'm guessing I'll be covered up in a trench coat. Is it too cold to wear skirts with thick sweater leggings?

NY Street Style Inspirations - pictures from altamiranyc





I will definitely be taking these things with me!

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Gap - Extra 25% Off on Sale Items

Gap is having an extra 25% off all their Sale Items! Hurry up before your sizes are gone. They were running out of sizes for some cute dresses, but overall they still have a lot of stuff available. The hubby and I got four pairs of pants for less than $100! The cool thing is they have an extra sale for women's pants "Buy One Pair of Gap Adult Pants, get Get One Pair of Gap Adult Pants 50% off" + 25% off. So I ended up getting two pairs of pants for $30. =)

OR you could wait for the friends and family sale on Nov 13-16.
"30% off Gap, Banana Rep, and Old Navy (In-Store & Online) Nov 13-16
Gap is giving 30% off during our best-ever friends and family event. Gap is calling it Give & Get, because for every purchase you make, the Gap will give 5% of the amount you spend to Boys & Girls Clubs of America. Includes Outlets!"

Link to coupon

Here are some cute things I found on sale with sizes left. You can definitely create some vintage inspired looks with these pieces!










I got a pair of these.

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Ruche's Lookbook is Live!

I am so happy to announce that Ruche's Fall/Winter 2008 Lookbook is finally done! After weeks of hard work, I have finally gotten it up =).

Here are a couple pages from the lookbook. Feel free to visit the boutique to view the rest of the pages.












Most the items that are worn by the models have also been added to the site so there are a bunch of new items! Click here to see all our newly added items.

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